Car Wars: Premier Campaign
This fictional campaign, “Car Wars with the Stars” is an innovative campaign that partners with popular influencers to create a series of videos and images that involve test driving cars that are featured from the movie “Car Wars”. This campaign offers exclusive behind-the-scenes content, including the cars’ designs and how the special effects were created. Additionally, giving fans the chance to participate in Q&A sessions, along with entering to win exclusive prizes.
Billboard
One of the main focuses will be to encourage engagement and create awareness for the new release, by dropping hints that
something big is coming to the screens, rather than giving the story away, or minimising the story to a simple announcement. The campaign will unfold an immersive experience for the fans, highlighting the USP of the movie (Such as high performing cars, epic visuals and a story to reminisce about).
Movie Logo
Branding and logo conceptualising lead to a rustic steel appeal based on the movies theme.
Digital Elements
The campaign will roll out across multiple platforms and channels. A dedicated website will launch after the first trailer, featuring behind-the-scenes, competition, merchandise and pre-ordered tickets. Additionally, theatre trailers, social media teasers, TV ad promotions, radio and billboards. Partnering with collaborations and influencers to promote through local businesses and influencers, amplifying the campaign's reach. By focusing on the traditional marketing methods, aims to maintain the interest of the users over an extended period with maximum engagement. To ensure enough interest for a viral campaign, content will feature sharable content that is tailored to the audience.
