Fancy Good Pickings
Fancy Good Pickings embodies a perfect blend of creativity, experience, and sustainability. Rooted in a commitment to ethical sourcing, innovation, and community support, this brand celebrates the finest resources while honoring the planet. Every product and service offered is a testament to our daily creative approach, ensuring our offerings are not only delightful but also deeply aligned with sustainable values. At Fancy Good Pickings, creativity isn’t just a tool—it’s the heart of our business, driving innovation and infusing every aspect of our work.
Branding
The branding for Fancy Good Pickings reflects its core values of sustainability, creativity, and community support.
Logo Design: A sleek, modern logo incorporating natural elements like leaves or earthy tones, paired with a creative, flowing typeface that symbolises innovation and artistry.
Colour Palette: A harmonious mix of earthy greens, warm neutrals, and soft pastels to convey sustainability, warmth, and a sense of approachable creativity.
Typography: A combination of bold serif fonts for emphasis and clean sans-serif fonts for readability, creating a balance between tradition and modernity.
Visual Elements: Subtle illustrations of nature, patterns inspired by local craftsmanship, and textures to reflect ethical sourcing and community support.
Online Store
The Fancy Good Pickings online store is designed to offer a seamless and immersive shopping experience that reflects the brand’s values:
Homepage: Features a hero banner with vibrant images showcasing signature products and a welcome message that emphasises the brand's commitment to creativity and sustainability.
Shop by Category: Easy navigation with categories such as “Sustainable Recipes,” “Handpicked Products,” and “Community Creations.”
Product Pages: Detailed product descriptions highlighting ethical sourcing, sustainable practices, and creative uses for each item.
Checkout: A simple, secure checkout process, featuring eco-friendly packaging options and rewards for repeat customers.
Sitemap
Fancy Good Pickings' website sitemap is a structured layout that organizes the content of the site into clear, accessible categories, enabling users to easily navigate and find products. The sitemap helps improve the user experience by providing intuitive pathways to important sections, enhancing search engine optimization (SEO), and ensuring that both visitors and search engines can quickly access the most relevant information.
