Product Packaging
Hopscotch
Hopscotch Peanut Butter is an innovative, fun, and premium peanut butter brand designed to bring excitement and variety to your pantry. With bold flavors like White Chocolate, Butterscotch, and Salted Caramel, Hopscotch Peanut Butter is crafted for peanut butter lovers who seek indulgent yet high-quality spreads. Perfect for breakfast, snacking, or as a versatile ingredient, Hopscotch elevates the traditional peanut butter experience.
Digital Adverts
To complement the online store and amplify the brand's digital presence, a comprehensive advertising campaign was developed. The campaign includes:
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Display Banners
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Social Media Ads
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Google Ads​
Logo Development
The Hopscotch Peanut Butter logo was designed to reflect the brand's core values of playfulness and sophistication. A bold combination of red, blue, and white ensures a vibrant, energetic appeal that resonates with younger and family-oriented audiences.
Key elements of the logo include:
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Geometric grid layout to evoke nostalgia and structure.
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Dynamic typeface that blends modernity with warmth.
Product Variety
Hopscotch offers a range of products with multiple variations, including sizes, colors, and features to cater to diverse customer preferences. Each product variation is designed to provide customers with options that suit their needs, ensuring flexibility and personalization in their purchase decisions. These variations enhance the shopping experience by making it easier for customers to find the perfect match for their preferences.
Online Store
The Hopscotch online store delivers a seamless shopping experience tailored for the digital consumer. The design integrates:
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Interactive product carousels showcasing the product range.
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Bold, patterned backgrounds inspired by the flavor profiles, emphasizing product uniqueness.
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Clean UI/UX with minimalistic layouts, ensuring effortless navigation and purchasing.
