When Pigs Fly

The logo was developed in multiple variations to ensure versatility across all brand touch points. These include full-colour, monochrome, and icon-only options, each designed for optimal performance in both digital and print applications.

The colour palette reflects the brand’s approachable and professional personality:

• Grey (#353535): Represents professionalism and reliability.

• Tan (#C9955F): Adds warmth and friendliness.

• Lime (#7ED00B): Injects freshness and energy.

• Mint (#C2F978): Reflects approachability.

• Indica (#5B838B): Balances the palette with a subtle yet strong tone.

The logo was structurally designed with a clean and proportional layout to maintain balance and scalability. Specific guidelines outline proper placement and sizing to ensure consistency in all branding materials. Key elements, such as the flying pig mascot and plumbing pipe, were carefully integrated to align with the brand’s identity.

The 3D representation of the logo brings the design to life, showcasing the flying pig mascot with added depth and dimension. This version highlights the brand’s dynamic personality and is ideal for use in marketing campaigns, social media, and other promotional materials.

Two fonts were selected to complement the brand’s identity:

• IBM Plex Sans (Regular & Bold): A clean, modern sans-serif font used for headlines.

• Montserrat (Regular & Bold): A versatile font for body copy that adds elegance and legibility to the brand’s visual language.

The flying pig mascot was transformed into a 3D character to enhance the brand’s presence on social media. Playful and eye-catching, this character connects with audiences, making the brand more relatable and memorable in digital spaces.